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To your point, a few years back we were at Weyerbacher, mid July. They were just starting to bottle this year’s Imperial Pumpkin Ale and the bartender took one off the line and let us have it. Aside from the employees, my wife and I were probably the first to try it. Very cool.I was disappointed there were only 2 options at the grocery store!! the local craft festbiers will be loaded in soon. Our distributor picked up our marzen kegs and cans last week. Fun industry tidbit: most Oktoberfest and pumpkin beers are presold to bars and grocery stores by the end of July