haha, maybe i'd just be a cruel boss
to be fair, those shows i think skew more towards liquor sales, and I'm sure the margins are a bit different on that. there's a huge difference in giving out a pint or two, and giving away hundreds of dollars of liquor. ultimately, the more that's given away only hurts the business. if you've got good, knowledgeable customer service and great products, i think you'd have no trouble attracting regulars. and giving away one drink on a $100 tab is different than if they only get 2 drinks
and maybe it'd be a bit different if everyone knows they can only give 2 pints free per night or something. but, let's say there's 3 bartenders each night, that's 6 drinks. for easy math, let's say they're $5 each. that's $30 a night, $210 a week, and almost $11,000 a year of gross sales (assuming you're open every night). i think that's hard to argue as an acceptable practice. and i'd think that paying your employees just a little bit more would still be less money than what they'd be giving away
anyway, if they were able to stay in business, more power to 'em!