So about those hops, yeah funny story. You see, old Mel kinda forgot to include ALL the ingredients in the regular recipe, and here we were with 1000 barrels of awful-tasting beer (far more awful than usual), what are we going to do with it? Accounting wouldn't let us just dump it, and it'd be an awful trouble to distill out the ethanol for hand sanitizer, so Louie got the idea to just disguise that awful taste with something. So his first idea of Lemon Pledge didn't fly - furniture polish is toxic I said - but then Mel redeemed hisself by suggesting we dump some whisky in there. A light bulb lit over Louie's skinny head and he says Hey, you know that load of hops we ruined? And the rest is history ...err, marketing.