Whiskey Aged Hops?

Craigerrr

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Is this actually a thing?

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So they put some largely tasteless hops in old whisky barrels and aged them to make them just as tasteless, but less bitter? Sounds like a Molson thing to do.
 
So they put some largely tasteless hops in old whisky barrels and aged them to make them just as tasteless, but less bitter? Sounds like a Molson thing to do.

When you make beet that bad, anything sounds like an improvement.
 
Fantastic label it grabbed me that's for sure :rolleyes:
I think their marketing team are doing better than the brewers maybe.
But if your marketing your beer to those who know nothing about beer whiskey aged hops might just sway the majority into buying their next slabo_O?

Aside note but whiskey and lager gee that's a bold combo I think!
 
Maybe I should buy one and see what it's all about, or NOT
 
So about those hops, yeah funny story. You see, old Mel kinda forgot to include ALL the ingredients in the regular recipe, and here we were with 1000 barrels of awful-tasting beer (far more awful than usual), what are we going to do with it? Accounting wouldn't let us just dump it, and it'd be an awful trouble to distill out the ethanol for hand sanitizer, so Louie got the idea to just disguise that awful taste with something. So his first idea of Lemon Pledge didn't fly - furniture polish is toxic I said - but then Mel redeemed hisself by suggesting we dump some whisky in there. A light bulb lit over Louie's skinny head and he says Hey, you know that load of hops we ruined? And the rest is history ...err, marketing.
 
So about those hops, yeah funny story. You see, old Mel kinda forgot to include ALL the ingredients in the regular recipe, and here we were with 1000 barrels of awful-tasting beer (far more awful than usual), what are we going to do with it? Accounting wouldn't let us just dump it, and it'd be an awful trouble to distill out the ethanol for hand sanitizer, so Louie got the idea to just disguise that awful taste with something. So his first idea of Lemon Pledge didn't fly - furniture polish is toxic I said - but then Mel redeemed hisself by suggesting we dump some whisky in there. A light bulb lit over Louie's skinny head and he says Hey, you know that load of hops we ruined? And the rest is history ...err, marketing.
The truth from the fly on the wall!
 
Wednesday is my night with my pallies, will be having a wee dram O' the nectar tonight!
 
After giving this almost no thought whatsoever, I have come to the decision to NOT waste $2.50 to see what this might taste like...
 

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