I know that having a nice aroma coming off the beer adds a great deal to the experience of drinking it. I never used to like IPAs, but that was when I was more used to consuming large quantities of macrobrews. I've since grown to love the hop aroma from a nice IPA or APA. I love Ranger, Gumballhead, and Alpha King for their burst of citrus and fruit flavors that hit your nose before they do your tongue.