Brewing Up a Business – By Sam Calagione
Saturday, July 12th, 2008 Brewing Up a Business- By Sam Calagione
Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
In this combination auto biography, business account, and brewery guide Sam Calagione, lays down what challenging the big American breweries is like and his mission to redefine of beer to public. It was not an easy path, but it has a happy ending. Some of the stories he went through are just amazing. He is open to sharing many of his mistakes over the decade it took to build up the Dogfish Head brand.
This was a very informative read, and I’m grateful that he is promoting craft brewing as an industry in the United States. Even if you are not planning to start your own brewery, it gets you more in touch with the industry as a whole. In terms of business sense, the insights shared could be applied to almost any area. If you are an entrepreneur who likes beer you will appreciate this book.
Topics unique to this book
- Starting a brewery
- Starting a pub house
- Managing a brand identity
- Niche marketing
- Creativity in brewing
