Update the AA value for the hops (if it says on the bag) for a more accurate IBU estimate
To adjust IBU, adjust 15min hop amount (or boil time), look up up a value for your favorite Pale/IPA if you don't have one in mind
Substitute any aroma hop, just adjust as IBU as desired as described above
Will be a bit dry as-is, add 3-6oz Crystal 40 specialty grain or sub-in some darker extract if you want it maltier
"Aroma" hop add can be after flame out (will add a touch of IBU) or in a whirlpool at 160-180F for a bit more flavor/aroma
Dry-hop just after fermentation stops